Globalization is ever growing, spreading its roots deeper into the waters of its increasingly inquisitive and remitting customers. And what so interestingly has caught the attention of all the bases is the plethora of online fashion. Today, E-Fashion entrepreneurs have wielded their spells upon the global market. Painting a bigger and clearer picture, making us see as to what makes Homo sapiens a fashionably sexier species, conglomerating all its needs right before its eyes. Without having them to think or wander off beyond their comfortable zone. Humans today have the luxury to sit on their couches and avail the latest fashion scoop. They makes them more presentable at their parties, their offices, their homes, etcetera. Without having to withhold the idea of visiting busy, crowded markets to buy a shallower fashion sensed commodity tailored with lowered skills and overpriced all the same. All the while having to worry the lack of a return policy if the item stands nugatory.
E-fashion : tailored for fashion market
E-fashion, as such, has ‘tailored’ its way into the fashion market. Almost defeating its offline competitors in a hefty beat. Today, every third query on Google is related to E-Fashion and this trend is increasing at 65% annually. Nitin Bawankule, Google India Director for Ecommerce and Online. He has made startling revelations in an event organised in New Delhi: Google India estimates that by the year 2020. According to him India is expected to generate $100billion in online retail revenue, of which $35 billion will be generated from Fashion E-Commerce.
These E-fashion entrepreneurs are grabbing investor attention and attracting serious capital. That could catapult them into the exclusive club of the internet commerce companies valued over thousands of dollars.
This blog profiles the top leaders and aspirants, who are driving the fortunes at some of the country’s most valuable internet online fashion companies-
Aakash Anand & Rahul Anand
With a company started on 24 May 2016, as fresh as a year and three months. These two young E-fashion entrepreneurs have laid claim over hundreds of lives, redressing women’s fashion sense with their exquisite Australian collection. Running its board of operations from Noida, these wizards have authorized a whooping turnover of 100,000 rs. And claim to run a minimum of 150-200 transactions per day. Rahul draws heed from market downfalls of unprecedented investments and plans to work. Due to avoid similar circumstances, and is seen quoting the following,” Jabong’s failure is a result of bad operation management and high attrition of top management,”. With an undisclosed angel investment to boost its surge in the market in June, 2016. It is indicative enough that the two will be spinning their market-magic for quite a bit now.
With a B.A degree with specialization in Economics and Maths from the prestigious University of Cambridge. After that a Masters Degree in Finance & Economics from the London School of Economics. The universe had covertly planned something big for this individual. Mrs. Mukherjee began her journey when she gained her ground skills as she joined “Virgin Media”as a Director for Change & Business Development. She worked for almost two years there before she joined “Ebay” and after which she joined “Skype”. But even so,her heart felt caged and her to do something big for herself, something that not only empowers her with something fresh, but also gives a new idea to the world. And she did.YES, she is THE Suchi Mukherjee, who founded Limeroad, the most successful e-fashion store today, boasting its reach with lakhs of customers and a a lumpsum turnover of thousands of dollars. But more than this, Limeroad gave Mrs.Mukherjee a global identity in the growing face of fashion online.
Co-founding a Bangalore based start-up and curating an idea, to seed a better fashion statement for Indian women. Mr.Ali strengthened not only the financial aspect of the every blossoming company “Voonik”, but also runds the technological methodologies for the same. The company today boasts a 10 million app download, and 30,000 shipments per day. Sujayath endeavours to meld machine-based predictions with the power of expert curation to address the eternal fashion-centric woes of Indian women. He had the far-sightedness to envision a personal shopping app way back in early 2014. He started solving a consumer problem and found his way to launching Voonik, which has metamorphosed the way the fashion conscious Indian woman shops today.
E-fashion has been the answer to all dressing table ‘operations’, at the click of a button. Now, more than ever, humans are living a life they have always dreamt about, for what was seen as far-sighted luxury. That has been brought down to a mere click on our smartphones. But the journey hasn’t been easy, at least not for everyone. Fashion online has been like pieces of dominoes. And E-commerce entrepreneurs have invested their ideas to be the pieces to a well tailored set of events. To ultimately charm us at the ring of a doorbell, wherein we happily run to see if the new red kurti fits, or does it need to be returned, only to be happily received a day after. This requires commitment, to the idea, to the passage of hurdles, to oneself,to the idea of being great for others. The founders of the aforesaid companies have proved their commitment to their belief. Do you believe that you can be the bearer to the next major fashion store every person dreams to stalk? Do you have what it takes?
I hope you liked my article “E-Fashion Entrepreneurs who are pumping up the online market”. So, please give your feedback and suggestion so that we can come with better content again. And also if you have any query you can ask it on our Discussion Forum.